![]() ![]() “You’re looking for an experience…to feel a certain way.” He goes on to explain that psychological studies have found that people make purchasing decisions with their emotions. When they watch a comedy, they want to laugh until it hurts. Most would answer that when they watch a scary movie, they expect to feel frightened or get a thrill. So could indie writers and aspiring writers learn anything of value in terms of pitching their work? Escobar gives a resounding “yes.” He turns the tables and asks, “When you sit down to watch a horror movie, what are you looking for?” As a man with keen eyes for a good story, and a lover of books and movies (and apparently geekery, if you venture into his Los Angeles studio office where he storyboards for The Simpsons television show), he lives and breathes in a fast-paced environment where marketing and pitching are constantly exercised. Luis Escobar says that approach would be wrong. ![]() They want to just be put in front of the right audience, or right producer, and let their story shine on its own merits. The pitch ties into your marketing, your image, and needs to be engaging to open doors of opportunity. ![]() ![]() When you’re writing a screenplay, especially as an indie writer, you’ll agree that pitching your story to a potential audience or buyer can be nerve-wracking. ![]()
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